ASATA was formed on 4 September 1956. Its founders created a representative forum in the industry to promote professional service with security for both members and their clients.
ASATA's emphasis is on free trade without violating rules and regulations. Accordingly we have entrenched a Constitution and Code of Conduct that self-regulate our industry and provide the consumer with protection and peace of mind.
ASATA is administered by a full-time Secretariat with a Chief Executive and approximately sixteen staff members.
The Association's day-to-day functions are monitored by a Management Committee, and its continued role and direction are guided by a Board of Directors.
We have a membership base of approximately 620, of which the majority represents Retail Travel Agents, Wholesale Tour Operators and Incoming Tour Operators.
We also have a very supportive and strong Associated Travel Partners section.
ASATA closely associates itself with SACOB, TBCSA, the Fair Practices Committee, the Consumer Council and the Department of Environmental Affairs and Tourism. We support and recognise the roles of SA Tourism, Satsa and Fedhasa and work in close association with these bodies.
The smart traveller's choice
By dealing with an ASATA member you are assured of professional service. Our members put their credibility on the line by belonging to an organisation that prescribes a strict Code of Conduct.
Should you have a complaint, ASATA will investigate it on your behalf and will recommend a course of action. ASATA's mandate allows us to handle complaints pertaining to ASATA members only, so it's worth your while to use an affiliated travel agent!
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